The next aspect is to look out for is the USP


As a outcome, enhance in shareholder value and hence the stock price. In other terms, the stock price will go up not because of speculation but because the company is value Cheap Guild wars 2 CD KEY .

Look at previous historical performance. If you look at a company records for the  last 10 decades, and if income have been increasing steadily and consistently, then its more likely they keep do that later on. Its not a guarantee, but it's more likely to do so.
 
Rather than a company who has had erratic income in the last, look for a company which is consistently increasing in income.

The next aspect is to look out for is the USP or exclusive promoting proposition. It's the same for private organizations, same for listed organizations. Does the company have a powerful exclusive promoting proposition that gives it a competitive advantage?